provides reviews and news about highly rated consumer electronics. By highlighting senior-friendly features, ElderGadget
informs and inspires, creating a synergy between the product's technology and user.
Elie Gindi — Founder
Elie Gindi, a baby boomer soon to turn senior, has an absolute addiction for gadgets. As founder and owner of ElderGadget.com (www.eldergadget.com), Gindi has created a website that offers news and reviews about products with elder friendly features. He is an expert at understanding what features seniors want and need in products – simple uncomplicated gadgets and products, which are lighter and specially designed with higher contrast, or pre-programmed features. Gindi created Eldergadget.com so that anyone who is a senior or has an aging loved one can find the latest gadgets that meet a seniors needs.
ElderGadget founder, Elie Gindi
Gindi became interested in and studied many of the principles of ergonomics, which apply to the elderly, when his father took ill and his mother wanted to make their home safer and easier to navigate. Understanding the needs of the elderly has been the focus of Gindi’s career for over 20 years. He has been an owner and or manager of several assisted living communities, designing activity programs, including the senior experience project with Chris Alexander, and overseeing the remodeling of retirement homes.
Before his career turned to the care of the elderly, Gindi practiced law for several years, became COO of Federal Transistor, and then worked in Real Estate Management. He earned an MBA from UCLA and JD from Southwestern Law.
Born and raised in California, Gindi loves the outdoors.
Nellie Day — Senior Editor
Nellie Day is a print, broadcast and online journalist who specializes in technology, commercial real estate, travel and hospitality, and the food and beverage industries. Her work consistently appears in national and regional publications, including DRAFT, Hooters, Flying Adventures, OC Bride, Real Estate Forum, Real Estate Southern California and Tails magazines.
Ms. Day’s work can also be seen online. Her travel writing can regularly be seen on USAToday.com, Hotels.com, Travels.com, Trails.com, Livestrong.com and GolfLink.com. Ms. Day also manages the commercial real estate hub for About.com, which is owned by the New York Times.
When she’s not writing, Ms. Day acts as a PR and marketing consultant to some of the top commercial real estate companies in the nation. She has also collaborated on a number of film projects for Expert Village, Multiplicity TV, Memories of Tomorrow and the 24-Hour Film Festival.
Tony Donaldson — Senior Reviews Editor
Tony Donaldson got his start as an athlete, racing BMX then starting his own BMX Freestyle team, touring the Midwest doing shows at fairs, festivals and events, starting his first business when he was only 15. He simultaneously dove deep into computers, learning BASIC programming on an Apple IIc then buying a Texas Instruments 99/4a (You know, the one with 16k of RAM, a cassette tape drive and a 1 MHz processor...).
His love of technology grew and merged with another new passion, photography. His first mentor, Seth Perlman, was (and still is) a photographer for the Associated Press. Tony started as a stringer, then started shooting his first love, BMX. Hired by a BMX magazine, he moved to sunny Southern California to work as a photographer and editor. His photography and technology skills grew rapidly.
In high demand for his knowledge of the business, creative and technical sides of photography, he’s written product and software reviews, editorial columns, consults with photography and aerospace companies, and lectures at conventions around the country on photography. You can find the two books he’s written, both on BMX, at Borders and Amazon.com. He’s currently working on another book or two as well as being Reviews Editor of Eldergadget.com and a founding member of ProPhotoCoalition.com.
Tony’s photography clients include magazines like ESPN, Sports Illustrated for Kids, Millimeter, Golf, the New York Times, and advertising clients including Buick, Activision, Maxxis Tire, Tioga Tires, Oakley, Lee Jeans and others.
He is based in Los Angeles, California.
Lon Levin — Cartoonist
Lon Levin is an award-winning designer, art director, illustrator, writer and photographer. In over twenty years in the entertainment industry, Lon won more than forty awards for creative advertising campaigns, illustrations and design work including seven Gold and Silver Promax awards for excellence in TV advertising
He worked for Sony, Warner Bros., 20th Century Fox and Saban Entertainment. In addition he has worked with some of the biggest names in the entertainment business Michael Douglas, Robert Zemeckis, Barry Diller, Tom Hanks, Gene Hackman.
Lon has illustrated fourteen children’s books and eleven How-to-books. He has also just finished writing a definitive book on Treehouses for Globe Pequot Press. He shot more than three hundred photographs to accompany the book. It is available on Amazon.com.
Rachel Fletcher — Executive Assistant
Rachel brings a diversity of experience, interests, and strengths, adding tremendous value to the NewGindi team. She is a recent graduate of Kenyon College in Gambier, Ohio, where she studied English literature and neuroscience and was a yearly member of the university’s Dean’s List. She worked extensively during her college years, including gaining her EMT Certification and membership in the National Registry of Emergency Medical Technicians, working as a Volunteer Firefighter for College Township Fire Department. As a firefighter and EMT, she helped ill and injured patients, administering life- saving treatments while being transported to medical centers. She also operated fire-fighting equipment to secure the safety of the residents of College Township. At Camp Alonim in Simi Valley, California, she actively exercised her leadership and management skills to create and direct educational and recreational programs for the camp’s Counselor-in-Training program.
Rachel has a strong creative side and focused her energy on photography at the USC Photography Department, where she acted as the Photo Lab Manager and was an assistant and sales representative at Digital Event Productions in Los Angeles, helping customers select and edit photos for purchase.