JS2 Communications is a bi-coastal public relations agency based in Los Angeles dedicated to providing clients with strategic solutions, candid counsel and tangible results. Comprised of a dynamic group of seasoned professionals, the JS2 team is passionate about its relationships with niche-defining brands and its partnerships with the teams that build them. For more information, visit www.js2comm.com.
Elie Gindi, a baby boomer soon to turn senior, has an absolute addiction for gadgets. As founder and owner of ElderGadget.com (www.eldergadget.com), Gindi has created a website that offers news and reviews about products with elder friendly features. He is an expert at understanding what features seniors want and need in products — simple uncomplicated gadgets and products, which are lighter and specially designed with higher contrast, or pre-programmed features. Gindi created Eldergadget.com so that anyone who is a senior or has an aging loved one can find the latest gadgets that meet a seniors needs.
Gindi became interested in and studied many of the principles of ergonomics, which apply to the elderly, when his father took ill and his mother wanted to make their home safer and easier to navigate. Understanding the needs of the elderly has been the focus of Gindi