Don’t Eat That: An iPhone App for the Supermarket

Food labels are a conundrum of sorts: many of us don’t know what to make of the information on the back of a cereal box. Should I be eating something with Bisphenol A? What the heck is the difference between Calcium Ascorbate and Calcium Acetate? Well Celldial Inc has created Don’t Eat That, an iPhone app that answers these sort of nutrition-based conundrums.

Consider Don’t Eat That an on-the-go encyclopedia for about 1,500 additives and ingredients. Designed as an app that personalizes your food safety, you can find out whether you might even end up with an allergic reaction to a certain seemingly benign ingredient.

For the price of $1.99, Don’t Eat That allows you to make informed and nutritious eating decisions. Indeed, that’s not a bad investment. If you own an iPod or iPod touch, do yourself a favor and download Don’t Eat That: you will never look at the ingredients on a bag of chips the same way again.