According to the findings of a new survey, more than half of reporting Kindle owners are 50 or older, and 70% are 40 or older. Here is the full age bracket distribution: 0 - 19: 5% 20 - 29: 10% 30 - 39: 15% 40 - 49: 19.5% 50 - 59: 23% 60 - 69: 19.5% 70 - 79: 6% 80+: 2% The comments about the product are as illuminating as the numbers. Many users said they liked the Kindle because they suffered from some form of arthritis that made it difficult for them to hold a book for hours at a time. A variety of other impairments, from weakening eyes and carpal-tunnel-like syndromes and even rare disabilities dominate the rationale of these purchases. According to the survey, the Kindle seems ideal for an older generation who loves to read and has the time to do it. The new Kindle is created with electronic paper technology to eliminate eyestrain. It also has the ability to increase text size for those who can no longer read smaller print. The device is lightweight, with simple buttons on the side for page turning, making it easy to hold and navigate for hands that are no longer as strong or limber as they used to be. And the “read to me” feature allows the elderly to get lost in literature with ease.