Managing your reputation online is a source of concern for internet users. A regrettable photo that you were in or an unfortunate comment someone happened to make about you can come back to haunt you, especially if someone google's your name and comes across less-than flattering content. We might think that this is something that only younger generations have to deal with and thankfully aging folks are immune from that this sort of digital gossip. That is indeed not the case. This week's New York Times magazine cover story, "The Web Means the End of Forgetting" illustrates how ubiquitous this problem is. ReputationDefender, a startup which promises to clean up your online image by posting positive or neutral content about one of their clients as a mean to neutralize an otherwise damaged online persona, sees this as a problem for all ages: