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04-28-2012

Samsung becomes world's largest cellphone brand

by: Andrea Chang/LA Times
Samsung becomes world's largest cellphone brand
In the first quarter of 2012, Samsung has become the world’s largest cellphone brand.
Samsung remained in second place behind Apple In the smartphone segment, according to market research firm IHS iSuppli.
The South Korean electronics giant shipped 92 million cellphones worldwide in the first quarter,almost 10 million more than nearest competitor Nokia.
This marks the first time since 1998 that Nokia has not been the No. 1 brand in the global cellphone market.
A fundamental shift in the structure of the wireless market has happend” said Ian Fogg, senior principal analyst, mobile, for IHS. “Cellphone market growth is now being generated exclusively by the smartphone segment, and not by the feature phones, entry-level cellphones and ultra-low-cost handsets that had fueled the industry’s expansion over the previous decade.”


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